Privacy Policy

Your privacy is important to NEW ENGLAND HOTEL REALTY, INC. We’ve developed a Privacy Policy that covers how we collect, use, disclose, transfer and store your information. Please take a moment to familiarize yourself with our privacy practices.

Collection and Use of Personal Information
Personal information is data that can be used to uniquely identify or contact a single person. You may be asked to provide your personal information anytime you are in contact with NEW ENGLAND HOTEL REALTY, INC or one of our subsidiaries. NEW ENGLAND HOTEL REALTY, INC and its subsidiaries may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our services, content and advertising.

Here are some examples of the types of personal information NEW ENGLAND HOTEL REALTY, INC may collect and how we may use it.

What personal information we collect
When you create a NEW ENGLAND HOTEL REALTY, INC ID, we may collect a variety of information including, but not limited to, your name, mailing address, phone number, email address and contact preferences.

How we use your personal information
The personal information we collect allows us to keep you updated from time to time on NEW ENGLAND HOTEL REALTY, INC’s latest product announcements, software updates and upcoming events. It also helps us to improve our services, content and advertising. If you don’t want to be on our mailing list, you can opt out anytime by clicking on the unsubscribe link in the communication or calling us at 1 800 553-0106, ext. 25.

From time to time, we may use your personal information to send important change notices, as well as communications about changes to our terms, conditions and policies. Because this information is important to your interaction with NEW ENGLAND HOTEL REALTY, INC, you may not opt out of receiving these communications.

We may also use personal information for internal purposes such as auditing, data analysis and research to improve NEW ENGLAND HOTEL REALTY, INC’s services and customer communications.

If you enter into a sweepstake, contest, or similar promotion, we may use the information you provide to administer those programs.

Collection and Use of Non-Personal Information
We also collect non-personal information in a form that does not permit direct association with any specific individual. We may collect, use, transfer and disclose non-personal information for any purpose.

The following are some examples of non-personal information that we collect and how we may use it:

We may collect information such as occupation, language, zip code, area code, unique device identifier, location and the time zone so that we can better understand customer behavior and improve our services and advertising.

We also may collect information regarding customer activities on our website and from our services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy. If we do combine non-personal information with personal information, the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies
NEW ENGLAND HOTEL REALTY, INC’s website, online services, interactive applications, email messages and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

As is true of most websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. NEW ENGLAND HOTEL REALTY, INC may use this information in our marketing and advertising services.

In some of our email messages, we use a “click-through URL” linked to content on the NEW ENGLAND HOTEL REALTY, INC website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

Disclosure to Third Parties
It may be necessary by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence for NEW ENGLAND HOTEL REALTY, INC to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger or sale, we may transfer any and all personal information we collect to the relevant third party.

Protection of Personal Information
NEW ENGLAND HOTEL REALTY, INC takes precautions — including administrative, technical and physical measures — to safeguard your personal information against loss, theft and misuse, as well as against unauthorized access, disclosure, alteration and destruction. When you use some NEW ENGLAND HOTEL REALTY, INC services or applications or post on a NEW ENGLAND HOTEL REALTY, INC forum, chat room or social networking service, the personal information you share is visible to other users and can be read, collected or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

Integrity and Retention of Personal Information
NEW ENGLAND HOTEL REALTY, INC encourages you to keep your personal information accurate, complete and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Access to Personal Information
You can help ensure that your contact information and preferences are accurate, complete and up to date by calling us at 1 800 553-0106, ext. 25. For other personal information, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if NEW ENGLAND HOTEL REALTY, INC is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical or for which access is not otherwise required by local law.

Children
We do not knowingly collect personal information from children under 18. If we learn that we have collected the personal information of a child under 18 years of age, we will take steps to delete the information as soon as possible.

Third-Party Sites and Services
NEW ENGLAND HOTEL REALTY, INC websites, applications and services we offer on the website may contain links to third-party websites, products and services. Our website and the services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

International Users
Information you provide may be transferred or accessed by entities around the world as described in this Privacy Policy. NEW ENGLAND HOTEL REALTY, INC abides by the ‘safe harbor’ framework set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information collected by organizations in the European Economic Area and Switzerland. Learn more about the U.S. Department of Commerce Safe Harbor Program.

Our Companywide Commitment to Your Privacy
To make sure your personal information is secure, we communicate our privacy and security guidelines to NEW ENGLAND HOTEL REALTY, INC employees and strictly enforce privacy safeguards within the company.

Privacy Questions
If you have questions or concerns about NEW ENGLAND HOTEL REALTY, INC’s Privacy Policy or data processing, please contact us. NEW ENGLAND HOTEL REALTY, INC may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.